Empower Your Salespeople.

Grow Your Organization.

Price includes tax and shipping within the continental U.S. For all other orders, please reach out to me at christopher@salescompguy.com.

One workbook to walk you through developing a winning sales comp plan.



  • Limited, spiral bound edition
  • 90+ pages of tactical exercises
  • Signed by the author


What's Inside?

As a highly anticipated follow-up to his book, Starting Simple: Sales Compensation, Christopher Goff offers additional insights into the sales compensation planning process along with hands-on, guided exercises to help you build out your organization’s ideal sales incentive plan, evaluate existing plans, or revamp outdated plans. Gain the knowledge and experience, typically reserved for enterprise-level organizations, for your startup, non-profit, or small business.

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In Their Words


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    "Chris brings his many years of experience, insights and proven strategies to start your sales compensation program. From identifying your needs to how to get there, this should be the only resource your need. This book is based on proven strategies rather than subjective theories. "

    ~Lauren Fisher

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  • Slide title

    "Author has a way of simplifying difficult subject matter and offers meaningful insights for nearly any organization either established or in the process of being a startup. The book excels at offering up solid points for consideration while making the content enjoyable and approachable for readers."

    ~Ron S.

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  • Slide title

    "This is such a great book for those who are starting from scratch and launching their own business. I appreciate the value the author places on avoiding pitfalls when setting up an appropriate sales strategy and incentive structure for the small business owner."

    ~K.C.

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  • Slide title

    "Truly a great, foundational book, for thinking about and actually getting started with Sales Compensation."

    ~Larry L.

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Why Listen to Chris?


With over 16 years in the sales compensation industry, bestselling author, Christopher Goff, offers straightforward strategies and tactical exercises to help small organizations achieve the winning sales compensation structures they need to prosper.


Tell Me More!


 Among other things, this workbook will guide you through:

  • The principles of successful sales compensation practices.
  • Practical and easy to understand guidance for hiring your first salesperson.
  • Step by step processes for establishing a sales incentive plan from scratch.
  • Foundational steps for implanting an incentive strategy that will grow along with your company.


Once assembled, the components of this workbook combined will provide the framework of your sales compensation plan.